Fear and Loathing research - trailer

At the beginning of the trailer we see brief clips of the film, with a voiceover clip from the film, explaining the nature of the story. We hear the recommendation of a fast convertable car, presumably to tie in with the fast paced life-style they lead.

We then see the Universal and Summit logos, as it is usually required with funded films to feature a promotion in the trailer. Loud music can then be heard, incinuating the rock n roll lifestyle of drugs.

There are several elements of humour within this trailer, showing that this is a comedic take on drugs, however including a moral sensibility. We then hear that Terry Gilliam is the director. As a once member of Monty Python, we know that Gilliam has the ability to produce top class humour, therefore we assume that Fear and Loathing will have elements of the wierd world of Python.

The words 'The Ultimate Trip' have a double meaning. We know that the main characters are on a trip to Las Vegas, however they are also addicts. A common phrase for describing taking drugs is 'tripping' or 'on a trip'. We hear uncontrolable laughter, usually associated with being high, as it is common for people who are high to spontaneously break to into a certain mood, usually extremely happy. We see them then perform unusual tasks such as smashing coconuts on the bonnet of their car and drive across the desert towards an airport. This shows how irresponsible they become when high, which appears to be most of the film.

The phrase 'defined a generation' implies that this is an adaptation of a pre-existing media, for example a book. This then shows how important this film would be, and how correctly it would portray real life. The lizards we see are not intended to be real life happenings, but the hallucinations spawned from real life happenings by the characters themselves, and the drugs that they are taking