Tuesday 19 January 2010

Project brief

This project requires me to create a promotion package for a new film, to include a teaser trailer, together with two of the following:

  • A website homepage for the film
  • A film magazine front cover with a feature on the film
  • A poster for the film

Research and planning will be marked according to the following elements:

  • Research into similar products and a potential target audience
  • Organisation of actors, locations, costumes or props
  • Work on shotlists, layouts, drafting, scripting or storyboarding
  • Time management
  • Care in the presentation of the research and planning
  • Skill in the use of digital technology or ICT in the presentation
  • Communication skills

For my practical element I will be marked on the following aspects:

Film:

  • My ability to hold a shot steady
  • My framing of a shot appropriately
  • I can use a variety of shot distances as appropriate
  • I shoot material appropriate to the task set
  • I select relevant mise-en-scene
  • I can edit so that meaning is apparant to the viewer
  • I can use varied shot transitions, captions and other effects selectively and appropriately
  • I can use sound with images and editing appropriately

Print:

  • I use IT appropriately for the task set
  • I have an understanding of conventions of layout and page design
  • I am aware of the need for variety in fornts and text size
  • I use accurate language and register
  • I employ appropriate integration of illustration and text
  • I can frame a shot, including and excluding elements as appropriate
  • I can use a variety of shot distances as appropriate
  • I shoot material relevant to the task set
  • I select mise-en-scene wisely in the forms of colour, figure, lighting, objects and setting
  • I manipulate images as appropriate so that they are relevant to the context

For my evaluation I will be marked based on my:

  • Understanding of the forms and conventions used in the productions
  • Understanding of the role and use of new media in various stages of the production
  • Understanding of the combination of main product and ancillary texts
  • Understanding of the significance of audience feedback
  • Skills in choice of form in which to present the eveluation
  • Ability to communicate
  • Use of digital technology of ICT in the evaluation